SEO – Search Engine Optimization

Course No. 602.00 SEO – Search Engines Optimization For Google / Web Page Ranking

Extensive workshop, you will be able to do SEO for your web site or company, get a job or offer SEO for other companies. We are focusing mainly on FREE traffic = Organic search results.
We all want to save money!

602.01  Introduction

602.02  What is SEO and where it’s applicable?

602.03  First steps before creating your web site.

602.04  Keyword research overview.

602.05  Organic search vs. PPC

602.06  One work keyword vs. long keyword

602.07  How to submit your site to search engines and directories? (you will get document)

602.08  Using a WP (WordPress) platform:

602.08.01  WP vs other web site platforms

602.08.02  How to set up most popular WP theme?

602.08.03  How to add plugin’s and what plugin’s to add

602.08.04  How to set up SEO plugin  (we will introduce few options)

602.09  How search engines are working (an extensive information)

602.10  Google My business (GMB) – Overview and how to incorporate it in your web?

602.11  How to interpret GMB Traffic insights?

602.12  Tips and Tricks for using GMB

602.13  Tracking Google My Business Traffic Data

602.14  Ranking Local businesses; Tips to improve your local search ranking (Local SEO)

602.15  Google Ranking – how it works (extensive info)

602.16  Domain optimization, web platform selection, using web with or without SSL

603.17  How to optimize titles, articles, images, videos and text contents-articles?

603.18  Link building, How?

603.19  Robot.txt, how to set it up and why we need it?

603.20   Bounce Rate – How to increase it and why?

603.21  Google forbidden activity like duplicate contents and more.

603.22  Step by step learning; Google Webmaster Tools and how to use the info?

603.23  Google Analytic Tools.

603.24  Google Search Algorithms review and history

603.25  Google penalties  for violating their rules, Panda & Penguin review and recovery.

603.26  Google SEO tools, you will get a list of all tools and their web site address.

604.27  Implement SEO on a custom page or web site pages.

604.28  On page SEO, Off page SEO

604.29  PageRank

604.30  SEO Visibility

604.31  Black Hat, White Hat.

604.32  Anchor Text.

604.33  How and when to use No-Index Tag. 

604.34  How to built Sitemap and why we need it?

604.35  How and when to use 301 or 302 redirect?

604.35  The benefits of having Rich Snippets – Stars

604.36  The purpose of having Schema, why it is important?

604.37  When and how to use Canonical Tag

604.38  Google Crawler – Bot – Spider

604.38  Various SEO studies related to Ranking.  We will present 6 chapters.

604.39  Various SEO studies related to Keywords Search. We will present 5 chapters.

604.40  How to make sure your SEO meets Goggle requirements?

604.41  Google Search Console.

604.42  How to structure a web site to be friendly with Google?

604.43  How to write and optimize contents ?

There are additional subjects – we will update the page soon.

Why a Mobile site must be Responsive and how create it?

How to optimize Mobile site?

Tips and Tricks 

Bonuses:
Google SEO – Starter Guide E-Book 32 pages

Introduction to case studies and conclusions

Step by Step learning Bing Webmaster Tools